Barnes & Noble and Scott & White Healthcare – Round Rock host holiday book reading event to benefit The Children’s BookWell Program
-Portion of ‘Black Friday’ event proceeds go toward hospital’s ongoing pediatric literacy program-

ROUND ROCK, Texas — Barnes & Noble - Round Rock in La Frontera Village will open at 9 a.m. on Black Friday, November 27, 2009 at 2701 Parker Road to kick-off a three-day book-reading event for children with the doctors and staff from Scott & White Healthcare - Round Rock. A portion of the proceeds from the three-day event will go towards Scott & White – Round Rock’s Children’s Book Well Program, an ongoing pediatric literacy program that encourages early literacy and reading to children and provides new books for young patients at its hospital and clinics during their annual “well child” appointments.

“We’re excited to host this event with the doctors and staff at Scott & White - Round Rock to help encourage parents about the importance of literacy and reading to their children at an early age,” says Frank Campbell, Community Relations Manager at Barnes & Noble. “This event provides a perfect opportunity to stop by while you’re out shopping for the holidays to help benefit not only literacy but also your community.”

Scott & White– Round Rock created The Children’s BookWell Program for patients at its Round Rock Hospital and regional clinics. The mission of the program is to foster and nurture children’s growth and development through the availability and reading of books.

“Reading to children at an early age helps physicians better diagnose communication disorders by reviewing with parents their observations of a child’s ability to remember stories, point to characters in the books, and eventually develop language and reading skills,” says Jennifer Helmcamp, M.D., pediatrician at Scott & White – Wells Branch Clinic. “Additionally, reading to children early takes advantage of early brain development and the knowledge acquired during this period will impact their learning potential for life.” Dr. Helmcamp goes on to say that “when we read to children, we give them a gift that lasts a lifetime and helps spark their imagination.” Dr. Helmcamp’s favorite book is “Don't Let the Pigeon Drive the Bus” by Mo Willems.

Vouchers will be distributed in advance of the event and will need to be presented at the register if making a purchase as part of the event. If customers don’t have a voucher, cashiers can be told that a purchase is being made as part of the event which is good for any product in the store except gift cards. Barnes & Noble is open from 9 a.m. - 11 p.m. on Fridays and Saturdays, and Sundays from 9 a.m. - 9 p.m. Vouchers apply to all purchases: books, magazines, CDs, DVDs, gift items, games and cafe consumables. The only exceptions are the purchase of Barnes & Noble Gift Cards and Barnes & Noble Memberships. Also, the vouchers do not convey a discount and are only good in the store, not online. Vouchers can also be found on the Scott & White Round Rock website at roundrock.sw.org.

Story times will last between 15 - 30 minutes. Books that will be read include:

• The Its Betsy Spider
• Five Little Bunnies Hopping on a Hill
• The Magic School Bus
• Guess How Much I Love You
• If You Give a Mouse a Cookie
• The Very Hungry Caterpillar
• If You Give a Pig a Pancake
• Click, Clack, Moo Cows That Type

Scott & White – Round Rock staff, physicians and other representatives who’ll read a book at the event for story-time include:

Friday, November 27 readings:

• 11a.m. (Pre-K kids) Jennifer Helmcamp, M.D. , pediatrician at Scott & White – Wells Branch
• 1 p.m. (Grades 1-2) Nancy Brisbois, director of Health Information Management
• 3 p.m. (Pre-K) Rev. Vicki Joy McClure
• 5 p.m. (Grades 3-4) Karol Hopkins, director of admissions, Scott & White – Round Rock
  

Saturday, November 28 readings:

• 11 a.m. (Pre-K kids) Lynn Azuma, M.D., pediatrician at Scott & White – Wells Branch
• 1 p.m. (Grades 1-2) Benjamin Havemann, M.D., gastroenterologist at Scott & White
• 3 p.m. (Pre-K) Ginny Hauser, volunteer at Scott & White
• 5 p.m. (Grades 3-4) Anita D’Mello, M.D., family medicine doctor at Scott & White - Georgetown Clinic

Sunday, November 29 readings:

• 11 a.m. (Pre-K) kids Holly Bovio, (Wife of Hospital CEO, Ernie Bovio)
• 1 p.m. (Grades 1-2) Chris Stewart, M.D., Scott & White Cedar Park West Clinic
• 3 p.m. (Pre-K) Jenifer Welsh, M.D., hospitalist at Scott & White Round Rock Hospital
• 5 p.m (Grades 3-4) Laura Beaty, M.D., hematologist/oncologist at Scott & White Round Rock

For more information on Scott & White’s Children’s Literacy Program or to make a donation, contact Tom Cook at 512-509-0408. The Scott & White – Round Rock volunteers are sponsors of this event and the Children's BookWell Program. The Children’s BookWell has been providing free books to children who visit the Scott & White Round Rock Hospital and regional clinics based on age and interest. The objective of this program is to expose children to books that will encourage them to read in order to foster growth, imagination and development. Based on fundraising efforts, the plan is to expand the program to nine Scott & White clinics in the Round Rock region.

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